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The Ultimate Guide to Music Marketing

Music marketing — advance your music promotion

Alex Milner
8 min readApr 26, 2022
Photo by Simon Noh on Unsplash

Are you a solo singer? An artist? A band member?

If you are and want to figure out additional ways to promote your music, here is the ultimate guide to music marketing:

Podcast Production

Through the creation of a podcast for your music, enables additional connections and further promotion for music.

When you’re promoting your music, through the conversation medium of podcasting you can use the podcast platform through the various channels (Apple, Google Play, Spotify, YouTube etc.) to build your brand and music.

Whether that is you as a solo artist or within a group, the branding around your music can be built through podcast production. This is because there is more of a conversation piece to it and people can see the behind the scenes, especially in the source of topics which are discussed.

Within your podcasting, especially if you diversify your content and repurpose, especially with social channels (of which TikTok is a popular place for this currently in the medium of the podcast) and in feed mediums through Spotify, Apple Music, YouTube etc.

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Alex Milner
Alex Milner

Written by Alex Milner

Freelance Writer & Marketer! Sharing thoughts in marketing, social media, psychology and other topics of interest!

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