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I started a newsletter, here’s why…
I’ve recently started a newsletter, here are my thoughts and the reasons why I decided to share content through an email newsletter
Different Mediums
As I continue to write on Medium, the progression of copywriting comes with the ability to write for a multitude of mediums. The differentiation between medium and email newsletter comes in writing styles.
With Medium, you have the ability (and almost awarded) to write in write in long-form content which enables the more in-depth pieces of content which can be shared through an omnichannel approach across a range of channels.
Whereas email newsletters bring the best within a shorter piece of content which is also in-depth, depending on the content within the newsletter. Although you can be in-depth for email, for a higher success rate and open rate, it needs to be a quicker pace piece to read.
This is important, especially if people read your newsletter within a work environment because, for someone with a multitude of emails to read, it needs to be snappier and informative in a couple of points which is important to extremely helpful to the end-user.
