Copywriting 101: How to Craft Compelling Copy

Alex Milner
Marketing Upgrade
Published in
5 min readJan 11, 2024

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Photo by Ben Maffin on Unsplash

Copywriting is an essential element of any marketing and advertising strategy. It involves using persuasive language to encourage readers to take action and craft compelling copy.

Exceptional copy stands out from the crowd and leaves a lasting impression on its audience. In this comprehensive guide, we will explore 15 traits of outstanding copy that readers, ensuring your messages are…

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Alex Milner
Marketing Upgrade

Freelance Writer & Marketer! Sharing thoughts in marketing, social media, psychology and other topics of interest!