Colour Psychology: Strategies for Marketing

With each element of your marketing, colour psychology will affect it, but what’re the best strategies to implement?

Alex Milner
Marketing Upgrade
Published in
7 min readMar 3, 2022

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A wall of different colours — colour psychology
Photo by Scott Webb on Unsplash

What is Colour Psychology?

By definition on Wikipedia, “Colour psychology is the study of hues as a determinant of human behaviour.” Colour psychology…

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Alex Milner
Marketing Upgrade

Freelance Writer & Marketer! Sharing thoughts in marketing, social media, psychology and other topics of interest!