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Biggest Social Media Mistakes – And How To Avoid Them
Across your social media channels, many mistakes are being made — here’s how to avoid them
Lack of Analytics Tracking
Although within your content, you can see some insights within your social platforms, ensuring that you set up your tracking within Google Analytics is crucial for future successful campaigns.
Within your campaigns, at each stage of the process, for any links, other placements or materials, if it's possible to be tracked, ensure that you have included UTM tracking to your content.
To be able to gain these links, you can use the UTM Builder to specify the different elements to be placed within the UTM links which are to be placed around your social media posts.
In Google Analytics, the campaigns which you set to your UTM links will correlate within analytics to be able to gain all the insights you need!
This means, that across your direct social media metrics, google analytics and any other 3rd party tools which you use, the usage of these insights into what you have done in the past and the results you got out of it will help you plan for the future — resulting in better results!
