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6 Marketing Tactics To Leverage For Brick and Mortar

With the many ways to leverage digital for your brick and mortar store, these are 6 ways to market your store from the inside.

Alex Milner
7 min readFeb 25, 2022
A indoor corridor with a lot of shops either side

1. Influencer Events

When you own a shop or brick and mortar location, these locations can be used to the advantage of people with an audience online.

In these locations, especially if they’re a bit more intimate if you let people video within these shops, especially organised events, not only does this give you free advertising, but those there to meet those ‘influencers’ might see something in your shop and purchase. It takes two seconds to see something different and make an impulse purchase.

As well, for the bigger influencers, or those with a devoured audience if they events within your locations, once it set up and they have a positive reaction to the event if people are surrounding the location the fear of missing out will entice more people to visit your location.

Overall, if a success, it can bring a huge amount of foot traffic and advertisement to your business.

2. Citations & Directories

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Alex Milner
Alex Milner

Written by Alex Milner

Freelance Writer & Marketer! Sharing thoughts in marketing, social media, psychology and other topics of interest!

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