2022 Digital Marketing Trends: The Future

As it’s the start of the year in 2022, and the newest quarter, the strategies and methodologies are being improved and reevaluated.

For the new year, here are some of my future thoughts for digital marketing:

Content Marketing

As you strategise the marketing efforts for 2022, here are the ways to improve your content marketing throughout the new year.

Data-Driven

Whether it’s the monthly or quarterly reports, but with the efforts of your daily tasks towards the overall content marketing effort, the usage of data is going to become more prominent.

By being able to use tools such as Google Search Console and Google Analytics in conjunction with your favourite third-party tools, you can use this data to improve your content efforts.

With the data and tools you use, you can also implement Google Trends into your strategy to be able to view the potential of the topic areas of which you are surrounding your content efforts.

From the content title to the keywords you’re targeting, and everything in between, these elements can be better implemented with the use of data.

Varied Content Lengths

Although there is always a priority on content quality, there are some articles on the internet that are…